I've got nothing against advertising executives. They've brought us classic adverts like that awesome Honda one, and most of the older beer ones are brilliant during half time at the football.
I DO have a problem when advertisers try to sell us something that we already have.
Take the new Ford adverts for example. Apparently all new Fords come with an easy fuel system (I don't understand how you can have a not easy fuel system) and quick clearing windscreen (because I don't know how I manage with my regular speed clearing windscreen). I'm surprised that they haven't told us that their cars have wheels. Oh wait, they do! No longer must we wallow about with our normal car stability systems. Ford have brought us their all new advanced car stability systems.
Do they really have nothing else to tell us about their new cars? I suppose it saves money - rather than having many different adverts featuring cars, that are all aimed at specific age groups etc they manage to make just one generic advert.
Why not just put the logo on our screens with a tagline with 'We make cars' or something like that? I'm sure it'd be cheaper.
Still, I'd rather watch that Ford advert a thousand times than watch Mr Go Compare!
Thursday 8 September 2011
Thursday 1 September 2011
Don't kill me, but I don't like Star Wars. Or The Hangover. Or the Simpsons.....
It feels good to get this off my chest. I might be one of the only engineers who doesn't like Star Wars.
Don't get me wrong, it's not in the same league as Rango (which I saw by mistake, thinking that Dreamworks made it), Sex and the City, the Simpsons (tv show, not the movie which was sittable), or The Hangover.
I don't get the whole obsession with the franchise around this! George Lucas should be remembered for making 2 awesome Indiana Jones films (as well as 2 other ones which we won't mention here). I have the sneaking suspicion that people love Star Wars because it was the only film that came out in 1977, but there were others which are considered good. For starters, Rocky made his debut at the start of the year and made quite a lot in the box office, but people don't dress up as Stalone and speak in an Italian-American accent whenever a new Rocky film is released.
I just don't get it. Did I watch the wrong film? I've tried to sit through various episodes and only managed to see 4, part of 5 and 1 and this took well over a month of sitting down for 20 minutes at a time until boredom crept up to me, tapped me on the shoulder and offered me something better to do. Like watch an old Star Trek episode or check my belly button for fluff.
While I'm at it I feel I should explain my distain for The Hangover and the Simpsons.
Both contain jokes that are written backwards - i.e. the writers think of a funny punchline and work backwards to create a scenario (in the case of The Hangover) or a part of speech (for the Simpsons) that allows for this conclusion. Not big and not clever.
Don't get me wrong, it's not in the same league as Rango (which I saw by mistake, thinking that Dreamworks made it), Sex and the City, the Simpsons (tv show, not the movie which was sittable), or The Hangover.
I don't get the whole obsession with the franchise around this! George Lucas should be remembered for making 2 awesome Indiana Jones films (as well as 2 other ones which we won't mention here). I have the sneaking suspicion that people love Star Wars because it was the only film that came out in 1977, but there were others which are considered good. For starters, Rocky made his debut at the start of the year and made quite a lot in the box office, but people don't dress up as Stalone and speak in an Italian-American accent whenever a new Rocky film is released.
I just don't get it. Did I watch the wrong film? I've tried to sit through various episodes and only managed to see 4, part of 5 and 1 and this took well over a month of sitting down for 20 minutes at a time until boredom crept up to me, tapped me on the shoulder and offered me something better to do. Like watch an old Star Trek episode or check my belly button for fluff.
While I'm at it I feel I should explain my distain for The Hangover and the Simpsons.
Both contain jokes that are written backwards - i.e. the writers think of a funny punchline and work backwards to create a scenario (in the case of The Hangover) or a part of speech (for the Simpsons) that allows for this conclusion. Not big and not clever.
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